Google Ads for Concrete Contractors: Complete 2026 Guide to Profitable PPC

Most concrete contractors waste money on Google Ads.

They set up a campaign, dump in some keywords, watch clicks roll in—and wonder why they're spending $2,000/month with only 2-3 actual leads to show for it.

Then they say "Google Ads doesn't work for concrete" and go back to relying on word-of-mouth referrals that keep them stuck at the same revenue for years.

Here's the truth: Google Ads works incredibly well for concrete contractors—when set up correctly.

A properly structured Google Ads campaign can generate 20-40 high-quality concrete leads

per month with a cost-per-lead of $50-$150. If your average job is $5,000-$10,000, that's an ROI of 500-1,000%.

In this guide, you'll learn exactly how to set up, optimize, and scale Google Ads campaigns that actually generate profitable concrete leads—not just expensive clicks.

Why Google Ads for Concrete Contractors

The Problem with "Waiting for SEO"

SEO is great. You should absolutely invest in it. But:

• SEO takes 6-12 months to see real results

• Organic rankings require ongoing effort

• You're competing against established contractors

Google Ads puts you at the top of search results tomorrow.

The Numbers

When someone searches "concrete contractor near me" or "stamped concrete patio [city]":

• 46% of clicks go to the top 3 ads

• These are high-intent searchers ready to hire

• Average conversion rate (click to lead): 3-8%

• Average close rate (lead to job): 20-40%

Translation: 100 clicks → 3-8 leads → 1-3 booked jobs

If those jobs average $6,000 each, you just made $6,000-$18,000 from that traffic.

Real Example

Dallas concrete contractor:

• Ad spend: $3,500/month

• Clicks: 280

• Leads: 22

• Jobs booked: 9

• Average project: $7,200

• Revenue: $64,800

• ROI: 1,751%

That's $61,300 in profit from a $3,500 investment.

Google Ads vs Local Service Ads: What's the Difference?

Before we dive in, let's clear up confusion. Google offers TWO main advertising options for contractors:

Local Service Ads (LSAs)

What they are:

• Appear at the VERY top (above regular Google Ads)

• Show your Google Verified badge, reviews, phone number

• Pay-per-lead ($30-$100 per lead depending on service)

• Require verification (background check, license, insurance)

Pros:

• Highest visibility on the page

• Pay only for actual leads (not clicks)

• Google Verified badge builds trust

• Simple to set up

Cons:

• Limited control over messaging

• Can't target specific keywords

• Can't send traffic to specific landing pages

• Require 3.0+ star average to show

• Geography and service selection limited

Best for:

• Emergency/urgent services (foundation repair, crack repair)

• Contractors with strong review profiles (100+ reviews, 4.5+ stars)

• Businesses willing to answer calls immediately

Google Ads (PPC)

What they are:

• Appear below LSAs, above organic results

• You create the ad copy

• Pay-per-click ($3-$15 per click depending on keyword)

• Full control over targeting, messaging, landing pages

Pros:

• Complete control over ad copy and messaging

• Can target specific keywords and match types

• Can send to optimized landing pages

• Advanced targeting (demographics, time of day, device)

• Remarketing capabilities

• Works even without reviews

Cons:

• Pay for clicks (not just leads)

• More complex to set up

• Requires active management

• Competition can drive up costs

Best for:

• Building brand awareness

• Targeting specific services (stamped patios, garage floors)

• Contractors with optimized landing pages

• Businesses wanting control over messaging

The Winning Strategy: Use Both

Smart concrete contractors run BOTH simultaneously:

LSAs for:

• Emergency services (foundation repair, crack sealing)

• Generic searches ("concrete contractor near me")

• Maximum visibility

Google Ads for:

• Specific services (stamped concrete, decorative overlays)

• Commercial concrete keywords

• Brand protection (your company name)

• Remarketing to past website visitors

Result: You show up 2-3 times on the same search page, dominating visibility.

Step 1: Campaign Structure (The Foundation)

Most contractors make one campaign with all their keywords thrown together. This is wrong and expensive.

The Right Way: Service-Based Campaign Structure

Create separate campaigns for each major service:

Campaign 1: Concrete Driveways
  └─ Ad Group: Driveway Installation
     Keywords: concrete driveway, driveway contractor, driveway installation
  └─ Ad Group: Driveway Replacement
     Keywords: driveway replacement, replace concrete driveway
  └─ Ad Group: Driveway Repair
     Keywords: driveway repair, fix concrete driveway, driveway crack repair

Campaign 2: Stamped Concrete Patios
  └─ Ad Group: Stamped Patios
     Keywords: stamped concrete patio, decorative concrete patio
  └─ Ad Group: Patio Installation
     Keywords: patio contractor, concrete patio installation

Campaign 3: Garage Floor Epoxy
  └─ Ad Group: Garage Floors
     Keywords: garage floor epoxy, garage floor coating

Campaign 4: Commercial Concrete
  └─ Ad Group: Commercial Slabs
     Keywords: commercial concrete, concrete contractors commercial

Campaign 5: Brand Protection
  └─ Ad Group: Company Name
     Keywords: [your company name], [your company name] concrete

Why This Structure Works

1. Relevance: Each ad group targets tightly related keywords, so your ads are highly relevant.

2. Quality Score: Higher relevance = higher Quality Score = lower cost-per-click

3. Better tracking: You know exactly which services generate the most leads

4. Budget control: Allocate more budget to high-converting services

5. Ad copy matching: Each ad speaks directly to what the searcher wants

Step 2: Keyword Research (Target the RIGHT Searches)

High-Intent Keywords (The Money Makers)

These keywords indicate someone ready to hire:

Service + Location:

concrete contractor [city]
concrete companies near me
stamped concrete [city]
concrete patio contractor [city]
driveway contractor [city]
epoxy floor contractor [city]

Service + Project Type:

concrete driveway installation
stamped concrete patio
decorative concrete overlay
garage floor epoxy coating
commercial concrete contractor
foundation concrete work

Urgent/Emergency:

concrete repair near me
foundation crack repair
emergency concrete repair
same day concrete repair

Commercial Keywords:

commercial concrete contractor
industrial concrete services
warehouse concrete floors
parking lot concrete

Keyword Match Types

Google Ads offers 3 match types. Use strategically:

Exact Match [keyword]

• Ad shows ONLY for that exact phrase

• Most control, lowest volume

• Use for: High-value keywords, commercial services

Example: [stamped concrete patio dallas]

• Shows for: "stamped concrete patio dallas"

• Doesn't show for: "stamped patio dallas" or "stamped concrete patios dallas"

Phrase Match "keyword"

• Ad shows for searches containing the phrase (with words before/after)

• Good balance of control and volume

Example: "concrete driveway"

• Shows for: "best concrete driveway contractor," "concrete driveway installation cost"

• Doesn't show for: "driveway concrete prices" (word order matters)

Broad Match keyword

• Ad shows for searches Google thinks are related

• Highest volume, least control

• USE CAREFULLY (can waste budget)

Example: stamped concrete

• Shows for: "stamped concrete patio," "stamped concrete cost," "decorative concrete"

• Also shows for: "concrete stamps for sale" (waste of money)

Our Recommended Approach

80% Phrase Match for core keywords 15% Exact Match for your best converting keywords 5% Broad Match for discovery (with heavy negative keyword list)

Negative Keywords (Stop Wasting Money)

Negative keywords prevent your ads from showing for irrelevant searches.

Add these immediately:

-DIY
-how to
-youtube
-rental
-rent
-free
-cheap
-estimates (if you don't do free estimates)
-jobs (unless hiring)
-careers
-salary
-training
-courses
-stamps (tools, not service)
-forms (rental forms, not concrete)
-mixer
-truck (rental)
-supplies
-home depot
-lowes
-calculator

Check your search terms report weekly and add new negative keywords.

Step 3: Ad Copy That Converts

Your ad copy makes or breaks the campaign.

Ad Structure

Each ad has:

• At least 3 headlines (30 chars each)

• 2 descriptions (90 chars each)

• Display URL

• Extensions

Headline Formula

Headline 1: Service + Location

"Concrete Driveways in Dallas"
"Stamped Concrete Patio Experts"
"Commercial Concrete Contractor"

Headline 2: Unique Selling Proposition

"Licensed & Insured | 15+ Years"
"Free Estimates | 200+ 5-Star Reviews"
"Same-Day Service Available"

Headline 3: Call-to-Action or Benefit

"Get Your Free Quote Today"
"Lifetime Warranty Included"
"Call Now: (214) 555-1234"

Pro Tip: Add the maximum number of headlines using multiple variations of the above examples.

Description Formula

Description 1: Expand on service + benefits

"Professional concrete driveway installation in Dallas. High-strength mix, custom finishing, and guaranteed quality. Licensed, insured, BBB A+ rated."

Description 2: Social proof + CTA

"200+ satisfied Dallas homeowners. Family-owned since 2008. Call for your free estimate today. Same-week installation available."

Complete Ad Example

Headline 1: Stamped Concrete Patios Dallas
Headline 2: 15+ Years | Licensed & Insured
Headline 3: Free Design Consultation

Description 1: Transform your backyard with custom stamped concrete. 50+ patterns, 30+ colors. Professional installation, lifetime warranty. BBB A+ rated.

Description 2: 200+ 5-star reviews from Dallas homeowners. Family-owned since 2008. Free estimates, transparent pricing. Call (214) 555-1234 today!

Display URL: ABCConcrete.com/Stamped-Patios

Power Words That Increase Click-Through Rate

Trust words:

• Licensed

• Insured

• Certified

• Guaranteed

• Warranty

• BBB A+ Rated

• Family-owned

• Since [year]

Urgency words:

• Today

• Now

• Same-day

• Same-week

• Limited slots

• Book now

• Call now

Value words:

• Free estimates

• No obligation

• Transparent pricing

• Affordable

• Best price guaranteed

• Premium quality

Step 4: Landing Pages (Where Clicks Become Leads)

Critical truth: Sending ad traffic to your homepage kills conversions.

The Landing Page Rule

Each ad group should send to a dedicated landing page that matches the ad.

Example:

• Ad about stamped concrete patios → Stamped patio landing page

• Ad about driveway replacement → Driveway landing page

• Ad about garage epoxy → Garage floor landing page

Why: Message match increases conversion rates by 200-300%.

Landing Page Must-Haves

1. Matching Headline If your ad says "Stamped Concrete Patios in Dallas," your landing page headline should say:

"Professional Stamped Concrete Patio Installation in Dallas"

2. Clear Call-to-Action (Above the Fold)

[FORM or PHONE NUMBER]
"Get Your Free Patio Estimate"
(214) 555-1234

3. Project Photos (8-12 minimum)

• Before/after comparisons

• Different angles

• Close-ups of quality

• Projects similar to what they're searching for

4. Trust Signals

• Reviews (embed Google reviews widget)

• BBB rating

• Years in business

• Licenses and certifications

• Warranty information

5. Benefits (Not Features)

❌ "We use 3,500 PSI concrete mix"
✓ "Your patio will last 30+ years without cracking"

❌ "We apply professional sealer"
✓ "Protected against stains, weather, and fading"

6. Process Explanation Reduce anxiety by showing what happens:

Step 1: Free Consultation
Step 2: Design & Quote
Step 3: Site Prep
Step 4: Installation (2-3 days)
Step 5: Sealing & Cleanup

7. Pricing Information Even ranges help:

"Stamped concrete patios: $8-15 per sq ft
Average 400 sq ft patio: $3,200-$6,000

Final cost depends on:
- Pattern complexity
- Color options
- Site preparation
- Size of project"

8. FAQ Section Answer common objections:

• How long does it take?

• Do I need to seal it every year?

• What if it cracks?

• Can you match my existing concrete?

9. Multiple Contact Options

[FORM]
[PHONE: Click to call on mobile]
[TEXT US: SMS number]
[CHAT: If you have live chat]

10. Mobile Optimization

• Loads in under 3 seconds

• Click-to-call phone numbers

• Large, tappable buttons

• Simple, scannable layout

Landing Page Example Structure

═══════════════════════════════════════
[HERO SECTION]
Professional Stamped Concrete Patio Installation in Dallas

Transform your backyard with custom stamped concrete. 
50+ patterns. 30+ colors. Lifetime warranty.

[FORM: Get Free Estimate] | [CALL: (214) 555-1234]

★★★★★ 200+ Five-Star Reviews | Licensed & Insured
═══════════════════════════════════════

[SECTION 2: PHOTO GALLERY]
Our Recent Stamped Concrete Patios

[8-12 project photos in grid]
═══════════════════════════════════════

[SECTION 3: WHY CHOOSE US]
Why Dallas Homeowners Choose ABC Concrete

✓ 15+ Years Experience
✓ 200+ 5-Star Reviews
✓ Licensed, Insured, Bonded
✓ Lifetime Craftsmanship Warranty
✓ Free Design Consultation
✓ Transparent Pricing
═══════════════════════════════════════

[SECTION 4: PROCESS]
How It Works

[4-step process with icons]
═══════════════════════════════════════

[SECTION 5: PRICING]
How Much Does a Stamped Concrete Patio Cost?

[Pricing ranges and variables]

[CTA: Get Your Exact Quote]
═══════════════════════════════════════

[SECTION 6: TESTIMONIALS]
What Dallas Homeowners Say

[3-5 reviews with photos]
═══════════════════════════════════════

[SECTION 7: FAQ]
Frequently Asked Questions

[5-10 common questions]
═══════════════════════════════════════

[FINAL CTA]
Ready to Transform Your Backyard?

[FORM] | [PHONE]
═══════════════════════════════════════

Step 5: Ad Extensions (Free Extra Visibility)

Extensions make your ad bigger and more clickable. Use all of them.

Sitelink Extensions

Additional links below your ad:

Main Ad → Landing Page

Sitelinks:
→ Stamped Concrete Gallery
→ Free Estimate
→ Service Areas
→ Customer Reviews

Callout Extensions

Short snippets of text (25 chars each):

Free Estimates
Licensed & Insured
Same-Week Installation
200+ 5-Star Reviews
Lifetime Warranty
Family Owned Since 2008
BBB A+ Rated

Call Extensions

Add your phone number to the ad. On mobile, it's click-to-call.

Best practice: Use call tracking number so you can measure calls from ads.

Location Extensions

Shows your address (if you have a public location).

Structured Snippet Extensions

Highlight services or features:

Services: Driveways, Patios, Garage Floors, Commercial
Patterns: Stone, Slate, Brick, Tile, Wood, Custom

Price Extensions

Show pricing for different services:

Concrete Driveways - From $2,400
Stamped Patios - From $3,200
Garage Epoxy - From $1,800

Step 6: Targeting Settings

Location Targeting

Target only your actual service area.

Option 1: Radius

• 25-mile radius around your city

Option 2: Specific Cities/Zip Codes

• Dallas, Plano, Frisco, McKinney, Allen (list each city)

Advanced: Exclude areas you don't serve to avoid wasted clicks.

Location Targeting Options

"People in or regularly in your targeted locations" (RECOMMENDED)

• Shows to people physically in your service area

• Or people who regularly visit (like work there)

"People searching for your targeted locations"

• Shows to anyone searching for your location (even if they're not there)

• Only use if you serve out-of-state customers

Schedule (Ad Scheduling)

Run ads when you can answer the phone.

Example schedule:

Monday-Friday: 7am-7pm
Saturday: 8am-5pm
Sunday: Off (or reduce bids 50%)

Why: If someone calls and you don't answer, they call the next contractor.

Device Targeting

Mobile gets 60-70% of clicks.

Strategy:

• Bid higher on mobile for emergency services

• Ensure click-to-call works perfectly

• Landing pages must be mobile-optimized

Audience Targeting

Remarketing:

• Show ads to people who visited your website

• Much cheaper clicks ($1-3 vs $8-12)

• Higher conversion rate (they already know you)

Demographics:

• Age: 35-65 (homeowners)

• Household income: Top 50% (for high-end services)

Step 7: Bidding Strategy

Starting Bidding Strategy

Manual CPC (Cost-Per-Click) bidding

Why: You control exactly what you're willing to pay per click.

How to set starting bids:

1. Check Google's estimated bid range for your keywords

2. Start at the low end of the range

3. Adjust based on performance

Example:

• Keyword: "concrete contractor Dallas"

• Google's range: $6-$14 per click

• Your starting bid: $7

• After 2 weeks: If no impressions → increase to $9

• If getting clicks but no conversions → lower to $5

Advanced Bidding Strategies (After 30+ Conversions)

Maximize Conversions:

• Google automatically sets bids to get most conversions

• Use after you have 30+ conversion events

Target CPA (Cost Per Acquisition):

• Tell Google your target cost-per-lead

• Google adjusts bids to hit that target

• Example: "I want leads at $75 each"

Target ROAS (Return on Ad Spend):

• For e-commerce or if you track revenue

• Example: "For every $1 spent, generate $5 in revenue"

Step 8: Conversion Tracking (The Most Important Step)

If you don't track conversions, you're flying blind.

What to Track

Primary conversions (count these):

• Form submissions

• Phone calls (from ads)

• Live chat starts

• "Get Quote" button clicks

Secondary conversions (useful data):

• Email link clicks

• Directions requests

• Time on site over 2 minutes

How to Track Phone Calls

Option 1: Google Call Tracking

• Free through Google Ads

• Shows unique number in your ad

• Tracks calls that last 60+ seconds

Option 2: Third-Party Call Tracking

• CallRail, CallTrackingMetrics

• $30-100/month

• More detailed reporting

• Can record calls for quality control

How to Track Forms

Google Tag Manager + Google Ads Conversion Tag

1. Install Google Tag Manager on your site

2. Create conversion tag in Google Ads

3. Set up tag to fire when form is submitted

4. Assign value to each conversion (optional but recommended)

Conversion value examples:

• Form submission: $100 (estimated value)

• Phone call: $150 (higher intent)

• Commercial quote request: $500 (higher job value)

Step 9: Budget Planning

How Much Should You Spend?

Formula: Work backwards from your goals.

Example:

• Goal: 20 concrete jobs per month

• Close rate: 25% (1 in 4 leads closes)

• Leads needed: 80 per month

• Ad spend needed: ?

If your cost-per-lead is $100:

• 80 leads × $100 = $8,000/month budget

If your average job is $6,000:

• 20 jobs × $6,000 = $120,000 revenue

• ROI: $120,000 / $8,000 = 1,500%

Starting Budget Recommendation

Month 1-2: $2,000-$3,000/month minimum

• Need enough data to optimize

• Too little budget = not enough conversions to learn from

Month 3+: Scale based on ROI

• If profitable at $3,000, test $4,000

• Keep scaling as long as ROI stays positive

Budget Allocation Across Campaigns

Don't spread budget evenly. Allocate based on performance:

Example:

Total budget: $4,000/month

Stamped Concrete Patios: $1,500 (highest converting)
Concrete Driveways: $1,200
Garage Epoxy: $800
Commercial Concrete: $300 (testing)
Brand Protection: $200

Step 10: Ongoing Optimization

Google Ads isn't "set it and forget it." Weekly optimization is required.

Weekly Tasks (30-45 minutes)

1. Check Search Terms Report

• See what actual searches triggered your ads

• Add negative keywords for irrelevant searches

• Add new keywords for valuable searches

2. Review Performance

• Which keywords got clicks?

• Which got conversions?

• Pause keywords with clicks but zero conversions (after 30+ clicks)

3. Adjust Bids

• Increase bids on converting keywords

• Decrease bids on non-converting keywords

4. Test Ad Copy

• Always have 2-3 ads per ad group running

• Pause lowest performer

• Create new variation to test

Monthly Tasks (2 hours)

1. Landing Page Optimization

• Check conversion rates

• Test headline changes

• Add new photos/testimonials

• Update pricing if needed

2. Competitive Analysis

• Search your keywords

• What are competitors saying in ads?

• How can you differentiate?

3. Budget Reallocation

• Move budget from low-performing campaigns

• Invest more in high-ROI campaigns

4. Quality Score Review

• Check Quality Score for each keyword

• Low scores (1-4) = keyword/ad mismatch

• Fix: Better ad copy or separate ad group

Common Mistakes (And How to Fix Them)

Mistake #1: Sending All Traffic to Homepage

Problem: Generic homepage converts at 1-2% Solution: Dedicated landing pages convert at 5-10% Fix: Create service-specific landing pages

Mistake #2: No Negative Keywords

Problem: Paying for "DIY concrete," "concrete for sale," "concrete mixer rental" Solution: Comprehensive negative keyword list Fix: Start with 50+ negative keywords, add 5-10 more weekly

Mistake #3: Broad Match Keywords Only

Problem: Ads show for irrelevant searches Solution: Phrase match and exact match Fix: Convert 80% of keywords to phrase match

Mistake #4: Not Tracking Conversions

Problem: You don't know which keywords actually generate leads Solution: Conversion tracking on forms and calls Fix: Set up in next 48 hours

Mistake #5: Ignoring Mobile

Problem: 65% of traffic is mobile, but landing page doesn't work on phone Solution: Mobile-first landing pages Fix: Test on your phone. If it sucks, fix it.

Mistake #6: Setting Budget Too Low

Problem: $500/month spread across 5 campaigns = not enough data Solution: $2,000+ minimum for learning phase Fix: Start with one campaign, proper budget, then expand

Mistake #7: No Call Tracking

Problem: You're getting calls but don't know if they're from ads Solution: Call tracking software Fix: Google's free call extension OR CallRail ($30/month)

Mistake #8: Targeting Too Large an Area

Problem: Showing ads 100 miles away where you can't actually serve Solution: Target only your actual service radius Fix: Reduce to 25-30 mile radius (or cities you actually serve)

Mistake #9: Running Ads 24/7

Problem: Ad shows at 2am when you can't answer phone Solution: Ad scheduling aligned with business hours Fix: Run ads only when you can respond

Mistake #10: Never Testing New Ad Copy

Problem: Same ads running for 6 months, performance declining Solution: Continuous A/B testing Fix: Create new ad variation every 2 weeks

Advanced Strategies

Strategy #1: Remarketing

Show ads to people who visited your site but didn't convert.

Why it works:

• Much cheaper clicks ($1-3 vs $8-12)

• Higher intent (they already know you)

• 3-5x higher conversion rate

How to set up:

1. Create remarketing audience in Google Ads

2. Build display ad campaign

3. Target your website visitors

4. Show them testimonials, offers, urgency

Example ad:

Headline: Still Thinking About That Concrete Patio?
Description: Get 10% off if you book this week. Free estimates. Call (214) 555-1234

Strategy #2: Dayparting (Time-Based Bidding)

Adjust bids based on time of day performance.

Example:

8am-10am: +20% bid (high conversion time)
10am-3pm: Normal bid
3pm-5pm: -15% bid (lower conversion time)
5pm-7pm: +10% bid (people home from work)
Evening/night: -50% bid or pause

How to find this: Check your Conversion by Hour report

Strategy #3: In-Market Audiences

Target people Google knows are actively researching your services.

Audiences to add:

• Home Improvement

• Home Decor

• Remodeling & Construction

Why: These people are more likely to convert

Strategy #4: Customer Match

Upload your customer email list. Google can:

• Exclude them from ads (don't waste budget)

• Create lookalike audiences (find similar people)

• Retarget them for maintenance services

Strategy #5: Competitor Targeting

Bid on competitor names.

Example keywords:

[competitor name] reviews
[competitor name] vs [your name]
[competitor name] complaints

Your ad:

Looking for Concrete Contractors?
ABC Concrete offers better pricing and quality than [Competitor]. 200+ 5-star reviews. Call for free quote!

Caution: This can be expensive. Only do if profitable.

Strategy #6: Commercial Keyword Segmentation

Separate residential and commercial into different campaigns.

Why:

• Commercial keywords are more expensive

• Different messaging needed

• Different landing pages

• Different sales process

What Results Should You Expect?

Month 1: Learning Phase

• Google is learning what works

• You're testing keywords, ads, landing pages

• Expected: 5-15 leads at higher cost-per-lead

• Cost-per-lead: $100-200

Month 2-3: Optimization

• Pausing non-performers, doubling down on winners

• Better Quality Scores = lower CPCs

• Landing page improvements = better conversion

• Expected: 15-25 leads

• Cost-per-lead: $75-125

Month 4+: Scaling

• Proven campaigns

• Optimized landing pages

• Strong Quality Scores

• Expected: 25-40+ leads

• Cost-per-lead: $50-100

Real Example Results

Austin concrete contractor (residential)

• Monthly budget: $4,200

• Monthly leads: 32

• Cost-per-lead: $131

• Close rate: 28%

• Jobs per month: 9

• Average job value: $5,800

• Monthly revenue from Google Ads: $52,200

• ROI: 1,143%

Houston contractor (commercial focus)

• Monthly budget: $6,500

• Monthly leads: 18

• Cost-per-lead: $361 (commercial is more expensive)

• Close rate: 33%

• Jobs per month: 6

• Average job value: $28,000

• Monthly revenue: $168,000

• ROI: 2,485%

Google Ads Checklist

Setup Phase

☐ Google Ads account created

☐ Service-based campaign structure

☐ Keywords researched (50+ keywords per campaign)

☐ Negative keywords added (50+ minimum)

☐ Ad copy written (3 ads per ad group)

☐ Landing pages created (one per service)

☐ All ad extensions added

☐ Location targeting set (service area only)

☐ Ad schedule set (business hours)

☐ Conversion tracking installed

☐ Call tracking set up

☐ Budget allocated

Optimization (Weekly)

☐ Search terms reviewed

☐ New negative keywords added

☐ Bids adjusted based on performance

☐ New ad variations tested

☐ Conversion data checked

Optimization (Monthly)

☐ Landing pages improved

☐ Competitor ads analyzed

☐ Budget reallocated to winners

☐ Quality Scores reviewed

☐ ROI calculated

The Bottom Line

Google Ads works for concrete contractors—when done correctly.

Most failures come from:

• ❌ Wrong campaign structure

• ❌ Generic landing pages

• ❌ No conversion tracking

• ❌ Not enough budget

• ❌ No ongoing optimization

The winning formula:

1. ✅ Service-based campaign structure

2. ✅ High-intent keyword targeting

3. ✅ Dedicated landing pages per service

4. ✅ Conversion tracking on forms and calls

5. ✅ $2,000+ monthly budget minimum

6. ✅ Weekly optimization

Your action plan:

Week 1:

1. Set up Google Ads account

2. Create campaign structure

3. Research keywords

4. Build negative keyword list

Week 2: 5. Write ad copy 6. Set up conversion tracking 7. Create first campaign (start with your best service) 8. Launch!

Week 3: 9. Monitor results daily 10. Add negative keywords 11. Adjust bids

Week 4: 12. Analyze first month performance 13. Create second campaign 14. Scale budget if ROI is positive

Stop relying only on referrals. Start owning search traffic.

Need Help Running Profitable Google Ads?

At Hearth Digital, we specialize in Google Ads management for concrete contractors. We know your business because we work exclusively with home services.

Our Google Ads Management includes:

• Complete campaign setup and structure

• Keyword research and selection

• Ad copywriting and testing

• Landing page creation/optimization

• Conversion tracking setup

• Weekly optimization and bid management

• Monthly performance reporting

• Call tracking integration

Concrete contractors we manage average:

• $75-$125 cost-per-lead

• 20-40 leads per month

• 400-600% ROI

• Campaigns profitable within 60 days

No setup fees. No long-term contracts. Cancel anytime.

Ready to generate concrete leads on demand? Get in touch and we'll audit your current advertising and show you exactly how much revenue you're leaving on the table.